To know where you stand with your website you need to analyze it. The cool thing is that there are many website analysis tools that you can use to do the work. Here are some of the best tools that you should consider:
SEO Audit tool
This is a free tool that allows you to see the areas on your site that are working and those that aren’t. The tool is attractive to many people as it’s easy to use. All you need to do is insert your site’s URL and the tool will collect information about your site and give you a thorough audit. To make your work easy, the tool will also give you a comprehensive score and tips on how to improve your site. The tool has three major sections: A section that checks the technical issues of the site, another than checks content issues and another that analyses your external links.
Marketing grader from Hubspot
Hubspot has been a vital site when it comes to SEO. The marketing grader from Hubspot allows you to check your social media, website, blogging, analytics and mobile responsiveness. In addition to giving you detailed reports about the nature of your site, it also gives you marketing strategies that you can use. The tool has four main areas:
- Blogging: The section gives you the activities of your website blog and social sharing buttons.
- SEO: The area gives you information about the nature of your on page and off page SEO activities.
- Mobile: This one lets you know how mobile friendly your site is
- Lead generation: It gives you information about the leads and sales of your marketing efforts.
SEO spider is from screaming frog and lets you know even the smallest problems about your site. The problems can be title tag problems or pages that are 404ing. When you use the tool, it scrawls your entire site and gives you a report on how your site is performing on a technical standpoint. The technical aspects include: missing img alt text, response codes, title tag character limits and a host of other details. In addition to giving you a report, it also gives you tips on how to fix the problems.
The tool comes in handy when determining the relevancy of your site to the products, content and services that you are selling. In addition to helping you know the relevancy of your site, it also helps you see the subjects that most of your inbound links revolve around. When you know the types of links that you are getting you can scale up or down your SEO efforts.
These are some of the best tools that you should consider when analyzing your site. Remember that no two sites are the same. You should research and find the right one for your site.