Given the importance of having an online presence, most companies today set up a website. The process does not end there. Your website might be well crafted, with a neat no-nonsense design, the right color scheme and crisp content.
However, no one will be able to see your website because the search engines do not know you website exists.
Here’s a list of tips to get your website indexed on search engines.
Submit your website URL –
One of the quickest ways to get your website noticed is to submit your website URL to the search engines. Google, Yahoo and Bing have the “Add URL” function. You can do this by signing into your account and submitting the URL in the webmaster tools. To avoid spam, submit the URL of only your homepage. The search engine will gradually index the other pages through inbound links.
Don’t simply target Google because it is the most widely used search engine. Spread yourself across Yahoo and Bing too if you want to garner more traffic. Submitting the URL is not a surefire method, but it does help to get you started.
XML sitemap –
The most common way in which Google indexes sites is by crawling pages. The process can take months. Uploading an XML sitemap can speed up the process.
An XML sitemap is a text file with an XML extension and is visible only to bots. It updates search engines about new pages added in advance. The file lists the URLs of all the pages on your website. You can create one manually, or using a XML sitemap generator. To submit to Google, sign up with Google Webmaster Tools while for Yahoo, there’s the Yahoo! Site Explorer feature. Bing also has it Webmaster tools via which you can submit your sitemap.
Quality inbound links –
Think of a smart inbound linking strategy.
In every niche, there are some websites that tend to be more popular than the rest. If you want to get your website crawled by search engines, try to get these sites to link to your site. How do you do it? Fill your new website with quality, informative and useful content.
The next way to get links is to update social profiles. Create a new social networking profile. If using an existing site, share the website link on social networks including Facebook, Google+, Twitter and LinkedIn. You can also create a video introducing your website on your YouTube Channel.
Yet another way to get quality inbound links to your website is to create offsite content. Create and submit content to popular article directories. You can also guest post on websites and blogs in a related niche.
Even within your website, make sure you link important pages because spiders crawl via links.
Create a blog –
Why? In comparison to static pages, blog content gets crawled quicker and therefore indexed quicker too because it is updated on a regular basis. After you build your blog, submit it to blogging networks for greater visibility.
Whatever you do, do it in a controlled and measured way. Doing everything in excess will simply label you as a spammer.
Want your website to reach to the top of the search results? Don’t want to be lost in the crowd on the World Wide Web? Then, you seriously need to start thinking about getting your website indexed. Website Indexer is a free tool you can use to get existing and new content on your website indexed on major search engines including Bing, Google and Yahoo. Try it out today.