Category Archives: SEO

How to Use Your Brand to Boost SEO and Fine Tune Your Marketing Tactics

Within the highly competitive, complex digital world of today, marketing your brand and business must be considered critical to success. At the same time, Site Engineering Optimisation (SEO) has to a great extent become a term, used to impress and be quoted in a variety of contexts by marketing agencies. In reality and combined with your brand marketing the optimizing of your website must be regarded as an essential segment of online promotion strategies and tactics.

About branding

In various instances, branding either becomes confused with advertising or is simply recognized as an attractive design or logo with bright colours. However, vast financial investments are made each year by all forms of businesses on developing and promoting the biggest brands globally, to ensure they achieve prominence over their competitors. It is convenient to view a brand as a simple logo, eye-catching colours or a specific design, but, high-quality branding techniques produce a significantly greater impact than that of a mere visual indicator. In other words, it is related to gradually and methodically generating awareness of a particular product, or service by way of:

  • Ongoing, Repetitive Advertising
  • Positive reinforcement of the message
  • Acceptance by consumers
  • Emotional Recognition by Consumers
  • Generated Referrals

Upon recognition and acceptance of the product/service being achieved, the power of word-of-mouth advertising will develop to the extent of that particular brand being associated with quality, good value, and a positive buying experience. It is the emotional connection with your customers and their trust of that special brand and name, resulting in a loyal customer foundation.

Website optimization (SEO)

This aspect of your marketing strategy is the desire to expand on your brand image and drive greater numbers of potential customers to your website. It is the medium for creating the best possible presentation of your brand and what it represents, which is achieved by a combination of content that is dynamic and subtle. Your objective is the almost continuous fine-tuning to attract and improve the visibility of your content, thereby creating a platform for search engines to easily find, and drive a larger audience and more potential customers to your site.

However, the creation of excellent site content is not sufficient; neither is hoping that the continuously changing algorithms of popular search engines will accidentally visit your web. It is crucial that a continuous monitoring system is put in place that will enable you to improve, adapt, maintain and even exceed the ever-increasing pace of present technology and developing markets. In this respect, dedicated fine tuning of marketing tactics with up-to-date SEO content, motivated by brand security and development will ensure that your determined target audience will remain aware of your market presence. As consumer desires and needs change, so will the promotion of your brand image. This, in turn, will be transmitted to your Site Engineering Optimization, with designed tactical planning that will continue to project and reinforce the various new aspects associated with that valuable business asset, your brand name!

Back-Links – What Are They and How Can They Benefit a Website?

In today’s booming internet era individuals are starting up online stores, blogs, websites with great aspirations to reach that coveted “page 1 rank” on Google. In this article, we will be exploring how one can increase their visibility simply by focusing on “back-links” To all those non tech savvy people out there that may be scratching their cranium and pondering “what on earth is a back-link?” we’ll be explaining this term further.

A back-link is a website URL link created by an individual that links from an external Web page not owned by the user, back to the owners website. It can also be called an inbound link. Google crawls a website and has a look at how many back-links/incoming links are pointing to that website and the more credible or authoritative the website where that link is coming from, the higher Google views the owners website, as if many good quality websites are linking to one website then the site must be a good site too.

Some search engines, including Google will choose websites with more back-links to rank higher on up on the search engine results page.

Having relevant and quality back-links are worth their weight in gold. The truth here is that in today’s competitive market space, back-links will take you to the top of a search engine’s page.

A few benefits include:

– Referral Traffic

– Branding

– Building Authority

– Building Relationships

– Promotion

Psychological tests were done with a group of university students. The researcher took a music track, edited one version so that certain parts of the tune were repeated in a loop. Both versions of the song were played during the study. Results have shown that the edited song was a clear cut favorite. The researchers concluded this to the “exposure effect”, a phenomenon in which people grow to like things and concepts simply out of familiarity.

Links can be seen by the public. Repetition of these links nurtures familiarity within the target market. Because links are view able to the users and not just search engines, link building can be used for developing ones brand.

Today, the internet is thriving. Business owners for the most part are jumping on the bandwagon and increasing their brand visibility via eCommerce sites. Today’s entrepreneurs have rich pickings when it comes to marketing their products online. There are heaps of tools and “self-build” sites all designed to help get the common man with a big idea off the ground. This means increased competition in the digital market. One can choose to look at this opportunistically and exploit this growth in their favor. After all competition is healthy to a point. Search engine optimization is a vital weapon in anyone’s arsenal and should definitely not be overlooked. It’s time to take your business forward and start building good quality back links.

Reasons Small Companies Should Consider SEO Services

Larger companies are all on board, spending a high volume of their marketing budget on search engine optimization. It is the smaller company, those that don’t have large budgets that tend to ignore the importance of SEO services until they feel that there is an urgency and that their online revenue is not performing to what they were hoping for.

The first reason you may want to consider the best SEO services is that you will enjoy a return on your investment, which is so important for smaller companies who cannot afford to gamble with their budget. When you set some of your budget aside for online marketing, you want to see a return and search engine optimization can offer you this. What is even better is that once SEO starts working, it will work for years. Your focus is to improve your ranking and then have someone maintain it so you don’t lose your ranking in the future.

Another reason to consider SEO services is that they work. Speak to companies that have invested in their search engine optimization and they will tell you that while it is not an overnight success, when they do start seeing results, they are across the board. When you start improving in rank, visitors to your website will increase. It is a snowball effect that you can trust now and moving forward.

Search engine optimization is not something that is going to fall away in the next few years in fact the demand for the best SEO services is growing on a daily basis. It is imperative that as a company you adopt these practices now as we all know that top search engines are not going to slow down and more people are relying on them than ever before to find products and services that they require.

Your competitors are using SEO each day and that is why they are probably dominating the market online right now and you are trailing behind. If you haven’t adopted an effective SEO strategy, then chances are that you are struggling and watching your competitors enjoy online success at all times. You need to turn the tables and by adopting effective practices you will have the tools you need to compete with your competitors in a competitive online environment.

Another reason that as a small company you should be adopting effective SEO practices is that you will boost your customer base. Search engine optimization will help you build your online reputation, you will improve brand visibility and in turn, you will get more customers. Of course with more customers comes more revenue, so this is something you want to remember and focus on now and in the future.

Everyone relies on the internet these days. All generations use their Internet when looking for products and services, which means even as a small and local company you need to embrace online marketing if you want to achieve success. This means having an effective website, focusing on SEO and ensuring that you interact with your customers base online at all times.

When you are running your own business, especially a smaller business, you don’t have time to spend hours learning about search engine optimization and stay updated with the latest trends. You are better off setting some of your marketing budget aside to hire the best SEO services provider who can work with you and focus on your online marketing while you focus on the daily operations of your business and together you can ensure your companies achieves success.

Indazo is a leading internet marketing services provider based in India. This well-established company has built up a solid reputation on a global scale for their high levels of service and proven results. The company focuses on helping their customers drive more traffic to their website with a host of top quality services their customers can rely on and trust. The company offers everything form pay per click advertising to professional SEO services and web development to internet branding and so much more. Indazo has an experienced team of professionals who focus on helping their customers achieve their online goals, offering years of knowledge and experience combined with proven results that are white hat and ethical.

How To Increase Website Traffic With Top SEO Tools

When you are planning to build your business empire, you need to find out the ways and means to increase the traffic to your website. In this article, we will discuss about various methodologies on how to drive traffic to your website in order to double web traffic familiar with your capture page.

We all love free traffic so we shall focus on how to drive traffic to your website for free plus not everyone who starts out in this industry can afford to throw money at Google PPC to boost web traffic; so here is a blueprint on how to drive traffic to your website.

A proven method of free tactic for driving traffic is writing articles and too many people underestimate the force of articles when it comes to amplifying website traffic, creating leads and making sales.

Even when the marketing budget is meagre, you can start writing articles to receive more traffic coming to your website on a regular basis without incurring any financial burden. Now you understand the potential of write-ups.

How to start writing articles to magnify web traffic?

First, do your keyword research to choose a keyword that has enough searches a month for web traffic. When it comes to keyword research, there are a lot of keyword research tools but you can use the free one i.e., the Google external keyword tool. When you have selected a suitable keyword, you may start writing your articles using the keyword sparingly and wisely.

When it comes to expanding web traffic with the resource box, there are two important things to contemplate about. First is, you want to write a sentence or two that sparks an overpowering urge in the reader to want to ascertain more about you and or know what you are offering by clicking on your link. Secondly, when you want to acquire your link to your website hyper-linked with your main keyword the reason for this is that by doing this it will help your write-up rank higher in the search engines.

How to increase traffic & how to optimize your blog efficiently?

The good thing about starting your very own blog is that it will not just serve as an avenue for you to express your thoughts and views about almost any subject under the sun. What’s more, there is a big opportunity for you to earn some extra money if you know how to turn your blog into a successful, profit-earning machine.

There are many such SEO tools and Top SEO Tools can help increase the website traffic.

The basics of increasing traffic & optimizing your blog

With the millions of active blogs on the Internet today, it is quite difficult to recognize one from the other. How will you let online users know that your blog even exists if you will not exert the effort of increasing traffic and optimizing it? Here are a few tips that you need to keep in mind to increase traffic to your site:

    • Before you even create your blog, make sure that you are choosing the right blog software. If you can, utilize a customized blog solution so that you can set your blog stand apart from the rest. This can involve simple to-do-tasks like participating in related forums and blogs. Or it can be something technical related as using a visitor tracking software to analyze which pages on your site do not get viewed and which sites the readers like best.
    • Make sure that your writing style suits the needs of your audience.
    • Although no blog has ever managed to survive with text entries alone, your writing style or the ‘voice’ used will have a significant impact on how effective you are able to reach the core audience.
    • The number one rule – which will also to increased traffic result – is using a customized look for your blog.
  • The way your blog looks has a significant impact on how the audience will perceive the professional feel of your blog, so do away with the custom templates. Always keep your readers in mind when thinking about things like color schemes or logo designs.

Keeping in view of the above tips, you can proceed towards the task of increasing traffic to your site, optimizing it efficiently and turning your personal, professional or corporate blog into an extremely successful and profitable one.

Reasons Every Business Needs a SEO Company By Their Side

There are certain tell-tale signs you may notice which makes you turn your focus into hiring a SEO company to work by your side. As a business owner, manager or supervisor, trying to manage the daily operations of the company and still find time to focus on search engine optimization is not an easy task. Search engine optimization requires hours of times and dedication and you may find that some of your duties suffer as you pay more attention to your ranking, your social media posts and other online marketing which could be handled by a professional company.

One of the first signs that companies realise that they need the assistance of a SEO company is when they notice that their website isn’t showing in search engine results. To do this, you will want to visit Google and type in products or services that you provide. Where does your company appear? Are you right at the top, or at least on the first page? Are you on the second or third pages? Can you not find yourself. You need to remember potential customers are only going to visit a number of result pages before they start a new search, you want to be on the first page if you intend to achieve online success moving forward.

Another reason you may need a SEO company by your side is that you are not making the most of local SEO. Local search engine optimization is still relatively new and not something that everyone has embraced at this stage. This is a chance to get that one step ahead of your competitors and ensure that when customers search for products and services you supply in their area, you are one of the first names that appears in their results. Local search engine optimization is made up of a number of factors from the keywords that you use to your contact information on your website to local online directories and so much more. Your SEO company will be able to advice and direct you to ensure you get the best end result in the long run.

When you do online searches for your industry, do you find your competitors are dominating the online environment? Are you not showing and you need to get your foot in the door? Remember while you are considering that you should invest in your online marketing and search engine optimization, your competitors are already doing this, this means that they are that one step ahead of you and when competing online and on a global scale, you need to always be those few steps ahead of your competitors and you need to already be focusing on efforts that they are just taking into consideration, such as local search engine optimization, for example.

Do you not use social media? Are you not getting the results from social media you were hoping for? Your online marketing company or SEO company will be able to provide you with the assistance you need when it comes to social media. Social media is growing daily with more people using it for private and business each and every day. Almost every second person in the world has a social media account, maybe even a number of accounts. It is a fantastic way for you to interact with your customers and ensure you keep them updated on your company and what you have to offer.

The final reason you may want to use a SEO company is that you notice your ranking is dropping and if you were originally on the first ranking page, you have suddenly dropped to the second or third. This could be due to new algorithms being released and you not having the time to update your pages to meet the new regulations.

Indazo is a leading internet marketing services provider based in India. This well-established company has built up a solid reputation on a global scale for their high levels of service and proven results. The company focuses on helping their customers drive more traffic to their website with a host of top quality services their customers can rely on and trust. The company offers everything form pay per click advertising to professional SEO services and web development to internet branding and so much more. Indazo has an experienced team of professionals who focus on helping their customers achieve their online goals, offering years of knowledge and experience combined with proven results that are white hat and ethical.

How SEO Can Boost Your Online Business

The aim of every business on the internet is to achieve profitability. This is only possible when the business is in a position to attract the right target audience who will, in turn, purchase the goods or services availed by the business. But for the continued flow of customers to the business, lead generation and marketing are crucial. Whereas there are many methods of getting more leads to your business, search engine optimisation has proven to be one of the most effective methods to get people knocking on your door. Here is how SEO can generate more business for you:

SEO enhances your website’s rankings

One of the benefits of search engine optimisation is improved search rankings. When your websites sit at the top the search engine, you are in a position to get lots of free and targeted traffic. People searching for goods and services in your industry will find you quite easily as compared to sites that are ranking poorly in the search engines. The result of this will be increased traffic to your site that will translate into more leads and ultimately more sales for your business.

SEO enhances the site’s usability

Since search engine optimisation also encompasses user experience and how to make the site friendlier to the visitors, it is very crucial for lead generation. All these will ultimately reduce the bounce back rates thus making people spend more time on your website. And the more time they spend on the site, the more they can know more about your products and services. The eventual result is that they will be in a better position to deal with you as compared to sites offering poor user experience.

Gives you local exposure

There is a huge emphasis on local searches presently. If you have a local business, instead of optimising your search for the general search terms, you will be better off is you optimise the website for local searches. When done in the right manner, you will be able to have lots of local businesses discovering your websites and getting you more work. People are free dealing with service providers in their regions rather than looking for the same services from providers coming from other places.

Enables you to access mobile traffic – future of traffic

The number of people accessing the internet via mobile devices is on the rise, and if your business is inaccessible via such devices, then you are going to lose a lot of organic quality traffic for your business. Through search engine optimisation, your website can be made to be mobile friendly so that users using mobile devices can access it.

With this additional avenue of traffic, you will get more visitors to your website, whom you can then convert to leads and later on into sales. Mobile traffic is currently very powerful, and every serious online business must take advantage of it.

Steps To Indexing Your New Website On Search Engines

Given the importance of having an online presence, most companies today set up a website. The process does not end there. Your website might be well crafted, with a neat no-nonsense design, the right color scheme and crisp content.

However, no one will be able to see your website because the search engines do not know you website exists.

Here’s a list of tips to get your website indexed on search engines.

Submit your website URL –

One of the quickest ways to get your website noticed is to submit your website URL to the search engines. Google, Yahoo and Bing have the “Add URL” function. You can do this by signing into your account and submitting the URL in the webmaster tools. To avoid spam, submit the URL of only your homepage. The search engine will gradually index the other pages through inbound links.

Don’t simply target Google because it is the most widely used search engine. Spread yourself across Yahoo and Bing too if you want to garner more traffic. Submitting the URL is not a surefire method, but it does help to get you started.

XML sitemap –

The most common way in which Google indexes sites is by crawling pages. The process can take months. Uploading an XML sitemap can speed up the process.

An XML sitemap is a text file with an XML extension and is visible only to bots. It updates search engines about new pages added in advance. The file lists the URLs of all the pages on your website. You can create one manually, or using a XML sitemap generator. To submit to Google, sign up with Google Webmaster Tools while for Yahoo, there’s the Yahoo! Site Explorer feature. Bing also has it Webmaster tools via which you can submit your sitemap.

Quality inbound links –

Think of a smart inbound linking strategy.

In every niche, there are some websites that tend to be more popular than the rest. If you want to get your website crawled by search engines, try to get these sites to link to your site. How do you do it? Fill your new website with quality, informative and useful content.

The next way to get links is to update social profiles. Create a new social networking profile. If using an existing site, share the website link on social networks including Facebook, Google+, Twitter and LinkedIn. You can also create a video introducing your website on your YouTube Channel.

Yet another way to get quality inbound links to your website is to create offsite content. Create and submit content to popular article directories. You can also guest post on websites and blogs in a related niche.

Even within your website, make sure you link important pages because spiders crawl via links.

Create a blog –

Why? In comparison to static pages, blog content gets crawled quicker and therefore indexed quicker too because it is updated on a regular basis. After you build your blog, submit it to blogging networks for greater visibility.

Whatever you do, do it in a controlled and measured way. Doing everything in excess will simply label you as a spammer.

Want your website to reach to the top of the search results? Don’t want to be lost in the crowd on the World Wide Web? Then, you seriously need to start thinking about getting your website indexed. Website Indexer is a free tool you can use to get existing and new content on your website indexed on major search engines including Bing, Google and Yahoo. Try it out today.

4 SEO Analysis Tools To Strengthen Your Website

To know where you stand with your website you need to analyze it. The cool thing is that there are many website analysis tools that you can use to do the work. Here are some of the best tools that you should consider:

SEO Audit tool

This is a free tool that allows you to see the areas on your site that are working and those that aren’t. The tool is attractive to many people as it’s easy to use. All you need to do is insert your site’s URL and the tool will collect information about your site and give you a thorough audit. To make your work easy, the tool will also give you a comprehensive score and tips on how to improve your site. The tool has three major sections: A section that checks the technical issues of the site, another than checks content issues and another that analyses your external links.

Marketing grader from Hubspot

Hubspot has been a vital site when it comes to SEO. The marketing grader from Hubspot allows you to check your social media, website, blogging, analytics and mobile responsiveness. In addition to giving you detailed reports about the nature of your site, it also gives you marketing strategies that you can use. The tool has four main areas:

  • Blogging: The section gives you the activities of your website blog and social sharing buttons.
  • SEO: The area gives you information about the nature of your on page and off page SEO activities.
  • Mobile: This one lets you know how mobile friendly your site is
  • Lead generation: It gives you information about the leads and sales of your marketing efforts.

SEO spider

SEO spider is from screaming frog and lets you know even the smallest problems about your site. The problems can be title tag problems or pages that are 404ing. When you use the tool, it scrawls your entire site and gives you a report on how your site is performing on a technical standpoint. The technical aspects include: missing img alt text, response codes, title tag character limits and a host of other details. In addition to giving you a report, it also gives you tips on how to fix the problems.

Majestic SEO

The tool comes in handy when determining the relevancy of your site to the products, content and services that you are selling. In addition to helping you know the relevancy of your site, it also helps you see the subjects that most of your inbound links revolve around. When you know the types of links that you are getting you can scale up or down your SEO efforts.

Conclusion

These are some of the best tools that you should consider when analyzing your site. Remember that no two sites are the same. You should research and find the right one for your site.

Improve Your Internet Marketing Effortlessly With The Top SEO Tools

No website in the modern world can do without Search Engine Optimization (SEO). It is what keeps websites afloat and most importantly, visible in search engine rankings. But in the extremely tough demands of the competitive online world, producing fast SEO results becomes too much of a pressure. That’s why a lot of businesses and their SEO teams have turned to the top SEO tools.

The best SEO tools make the SEO process a fast one through the following features:

  • Identifying effective keywords
  • Reliable and Quality Link Building
  • Regular monitoring of websites to ensure consistent SEO

The following top SEO software has garnered a lot of plaudits from various online businesses.

SEOProfiler

SEOProfiler is a combination of various SEO tools that aid in improving search engine rankings. The tools are automated and provide fast results. Thanks to its on-site optimization tools, website coding and layout can be significantly improved. As a result, your website stands a greater chance of being recognized by search engines. The keyword research tool ensures that your website’s content has just the right keywords to take your website to the very top. Does your website suffer from a lack of customer interaction? SEO Profiler manages to take care of this through effective social media integration.

SEO Powersuite

Regarded as one of the best SEO tools, SEO Powersuite is a combined package of four Top SEO Software; Link Assistant, SEO Spyglass, The Rank Tracker, and The Website Auditor. SEO Powersuite is a favorite among both small and large businesses. Quality link building is ensured by Link Assistant, which also conducts competitive link research. SEO Spyglass is a tool used to perform research on competitors’ websites. The Rank Tracker suggests keywords and tracks search engine rankings for websites across the three leading search engines; Bing, Google, and Yahoo. If you want insight into your website’s key metrics, The Website Auditor would be there to help you out.

SEMrush

Over 500,000 people have been benefited by SEMrush’s SEO features, which include identifying relevant keywords, monitoring websites on a regular basis, identification and analysis of technical issues, and keeping an eye out for the moves of your competitors. SEMrush’s reputation as a Top SEO Tools stems mostly from the fact that it provides a detailed assessment of competitors in a really short time.

WebCEO

For a more structured way of handling your website’s SEO and marketing, trust WebCEO. Its highlight is its smart user interface, which makes the tool very easy to use. Through the comparison of keyword competition and popularity, WebCEO manages to find the most appropriate keywords for your website’s various pages. Repetitive tasks typically associated with SEO tools can be automated for a faster SEO experience.

IBP

iBusiness Promoter is the ultimate solution for businesses looking to establish their websites at the top of search engine rankings for a long time. IBP has garnered plenty of accolades over the years, and updates itself to stay in sync with the constantly updated search engine algorithms. IBP also provides specific on-page optimization tips to improve SEO performance.

5 Do’s And Dont’s For A Successful Website

 

5 Must Use Top SEO Tools For Analyzing Your Website

Website analysis is a key part of Search Engine Optimization or SEO. The main aim of the SEO process is to propel your website towards the top of Google’s search engine results page. But more often than not, SEO professionals experience the analysis part of the process as one that is extremely slow and time consuming.

For this reason, SEO experts have started using some top SEO tools to help them with their work. In the fiercely competitive world of the internet, the best SEO tools are much in demand. These tools make life much easier for SEO professionals with their whole host of features that are incredibly handy for ensuring successful SEO campaigns.

Let’s take a look at five of the best SEO tools!

Web CEO

Whether it’s managing PPC or SEO campaigns, Web CEO can handle it all. This comprehensive suite packs a lot of punch and it is not merely SEO that Web CEO deals with. This top SEO software has received a lot of plaudits for its sleek user interface. Is your SEO process full of mundane and repetitive tasks? Don’t worry, through its emphasis on automation, Web CEO can take care of those tasks, and much faster too. Get your website ranked in no time with its effective keyword analysis feature, which suggests the optimum keywords for making your site the success it deserves to be.

IBP

iBusiness Promoter or IBP is yet another top SEO software that has garnered a lot of acclaim for itself in the world of SEO. IBP’s software suite aims to perform three major tasks of the SEO process; optimization, promotion, and tracking. IBP’s unique feature is its regular updates, which keeps it in line with changes in search engine algorithms. IBP ensures that your website reaches the pinnacle of various search engines such as Bing, Google, and Yahoo. Has a website that’s just not cutting it? Let IBP tell you the necessary adjustments you have to make.

SEMrush

SEMrush comes to mind whenever there is any discussion regarding the top SEO tools. SEMrush is a favorite tool for SEO analysts. Its analytics reports carry information from various fields of research, such as organic research, advertising research, display advertising, backlinks, video advertising research, and keyword research. Used and approved by over 500,000 users, SEMrush is ideal if you want in-depth information regarding your business’ SEO campaign.

SEO Powersuite

SEO Powersuite is a highly talked about SEO software that combines a ton of user-friendly tools for the entire SEO process. SEO Powersuite is the ideal software for those who are comparatively new to the SEO field. You don’t need a lot of experience or know how to handle SEO Power Suite. It is a cross-platform software and consistently adheres to the changes in search engine algorithm changes. Numerous Fortune 500 companies have been benefited by SEO Power Suite over the years.

SEOProfiler

SEPProfiler packs in tools related to link analysis and building, webpage audits, competitive intelligence, keyword research, web page optimization and social media for outperforming all your competitors to get a prime ranking on search engines. SEOProfiler is a dream software for SEO teams due to its support for multi-user accounts. Well-designed PDF reports can be created using the software too.